The 5 dimensions buyers actually price.
Sellability isn't a single number — it's five distinct dimensions, each independently fixable. ExitReady scores all five on a 0–4 GPA scale.
Financial quality
Clean books, predictable margins, working-capital discipline, and revenue concentration. The single biggest discount is books that fall apart under diligence — fixable with a quality-of-earnings prep package 6–12 months ahead.
Operational maturity
Documented SOPs, systems-of-record beyond spreadsheets, vendor diversity, and a continuity plan if a key employee walks. Buyers pay a premium for businesses that run on systems, not heroes.
Customer & revenue health
Concentration under 20% top-customer, recurring or repeatable revenue, retention metrics, and a defensible competitive moat. A diversified, sticky book is worth 0.5×–1.5× more than a lumpy one.
Management depth
Can the business run without the owner for 90 days? A non-owner GM, head of sales, and head of operations each lift the multiple meaningfully because they de-risk transition.
Exit readiness
Clean cap table, no IP overhang, organized data room, and an owner aligned on price and timeline. Buyers walk away from messy data rooms and conflicted owners — both are entirely within your control.